无忌
The Breakthrough of
Everything
23SS
This project is for the "中国李宁“ Li-Ning Premium Lifestyle Line, 23SS Product. This time, we start the design from the relationship between Li-Ning and our consuers
What is 中国李宁
DNA
Li-Ning Skateboard
Li-Ning kicked off the skateboard line before the Tokyo Olympic Games. Facing the coming back of skateboarding and street style, we have launched a series of skateboarding shoes. Now we want to carry over this sport's DNA into our premium fashion line!!
Li-Ning Fashion Line Formular
Consumer Profile
NAME: Lee
JOB: Fashion Magazine Editor
AGE: Wish not to tell~
- Spend most of his weekend in bookstores and Cafe
- Favoraite travel destination is Japan
- He is fond of Japanese workwear style, a fan of Maison MIHARA YASUHIRO and Rick Owens, but their products are too expansive for him
NAME: Yifan
JOB: Student at Central Academy of Fine Arts
AGE: 21
- Interesed in Y2K style
- A big fan of Ryuichi Sakamoto
- She owns an account on Xiaohongshu, and she is trying to become a fashion blogger on this APP
Price:
899 RMB
Project Collage
Archive
2000s' Tech
Digital Era
@nigel_cabourn (Right)
The Style Can Crossing the Ages
Exploding Metaverse
Everyone can be a Stylish BadA**
Crossing the Ages
Here the story goes
During the 70s-80s, There were a pair of skate shoes walking slowly on the street, and a pair of running shoes from 2000s' were running so fast that they crashed into the heel of the skate shoes in front of them.
Boom...
They exploded and merged into 2023, where Metaverse is trying to become our everyday life.
Photoshop glitch
Making my inspiration board
The Start of the Design
Discovery
the heel area
Comfort and Durability from another level
Key Sketches
Generative AI
Final Decision
Running DNA
3D Modeling
& 3D Printed Samples
Jumping between Digital and Physical to Refine the Design
Re-create a special texture pattern to add more souce to the product
Key Samples
THICK
MEDIUM
Li-Ning BOOM Technology
Extra comfort
On the Sample Room Shelf
Final Product
