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COVER THE COURT
NOTE: The latest process is still confidential with EQLZ, The processes related to the final product will be able to show when the product is released.
Basketball
EQUALIZE everyone on court
"We focus on what players do on court"
The Evolution of the Players
There’s a new generation of elite players. They’re gifted with size but also master the skills of guards. On offense, they can attack from anywhere on the court. On defense, their team relies on their mobility to protect every inch of the floor.
For these modern players, the key to winning is moving more efficiently—COVERING THE ENTIRE COURT on both ends, offense and defense alike.
Every Inch, Every Move
From Baseline to Bucket
The KEY to winning is: Moving more Efficiently -
COVERING THE ENTIRE COURT
Explore together with
Next-generation players
How do we improve the efficiency of the Energy transition from the player to the ground through shoes?
Problems cause energy lost
"We want to move with ease, can running shoes help us move faster? Actually not. Agility is always an advantage, but too much energy will lost when we try basketball moves in running shoes, they actually make us slower"
BRAINSTROM SESSION
Loose / Soft Surface:
Extra Energy Lost
2 Pairs of Socks:
Tighter Fit for better Performance
A NEW SOLUTION !
Customized Fit &
Ultimate Lock Down !!!
Ultimate Fit
means Less Energy loss
AESTHETIC INSPIRATION
CELL DIVISION
BIO TEXTURE
GENERATIVE ART
Players keep growing and evolving.
· AI Iteration
IDEATION
· Associated with 3D explorations
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Exploring different paddings for Integrated Fit & Seamless Connection Between Shoe and Foot
Energy Frame
· AI Iteration
-
Exploration of Re-segmented Paddings Based on the basketball moves
· Ankle Re-segment for better MOBILITY
· Construction Ideation
1ST ROUND 3D IDEATION
2nd ROUND IDEATION
In 1st round's 3D, the upper and sole are still independent structures. The team and I were trying to build a more holistic structure, the shoe should fit and respond as a whole, one of the ideas is to let the sole "grow up" to wrap the upper, and the molded foam frame on the upper will restrain and connect the padding in a dynamic way.
2nd round structure design
The latest process is still confidential with EQLZ, The processes related to the final product will be able to show when the product is released.
TO BE CONTINUED...
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